To the makers of the Dove line of beauty products:
(a letter that I might have sent to the company but instead decided to post it here on my blog. I am nothing if not passive-aggressive.)
As a long time customer I first wanted to thank you for your products, more specifically your soap, which I've been using for more than twenty years, and your line of shampoos and conditioners but to also bring up a few concerns I have about them. But first, few points of thanks from this mother of one:
- Unless I'm traveling I will not use another soap - as a matter of fact I'd travel with it if the TSA wasn't all up in my face about traveling with cosmetics - and up until I had my daughter a couple of years ago and the texture of my skin changed slightly (okay, more than slightly, but that's what happens when you have kids) I used Dove soap to wash everything from my face to my toes and everywhere in between. I even shave with it. Dove soap, the white bars, has been a part of my everyday beauty routine since my mother introduced me to it when I was a young teen. It's perfect for someone with me with slightly sensitive skin. I'd use your scent-free soap but, and I hate to break it to you, it has an odor. Yeah, it's not scent-free. You might want to work on that.
- I thank you for the free samples you sent out a few years ago when you launched your Weightless Moisture line; your direct marketing campaign was spot on there. As much as I'd love to be able to use all the expensive salon shampoos, as a stay at home mother I have to save pennies by purchasing my haircare products from the pharmacy or supermarket and you reached out to me at just the right time. The Weightless Moisture line has delivered on its promise of, well, weightless moisture. Well done.
- I thank you for your Campaign for Real Beauty. I like that you use "real women" in your ads and that you've tried to empower women to love their true body and that you're working with the Girl Scouts to reach out to young girls for the same reason. Good job. As the mother of a girl you get the ol' pat on the back from me.
- I also thank you for sponsoring the Blogher cocktail party at the children's museum. How did you know that hundreds of women just getting out of a conference would need free samples of antiperspirant at just that very moment? Spooky.
Somewhere, just beyond that wall, is the cute DJ. Were you responsible for him too? If you were, I thank you.
(I even like your Pro-Age line of products. But we need to talk about the term "Pro-Age". Are you pro-aging. Should we really all look forward to getting old? I'm confused.)
I short, I'm very pleased with almost every aspect of my experiences with the Dove line of beauty products but, as I mentioned above, I do have a few concerns. First, and most simply, your packaging. Sure, it's simple, to the point, unassuming and all that, no problem there, but let's be frank: Do the tops to the shampoo bottles have to be that freaking difficult to open?
As a mother with limited monetary resources I don't have the advantage of getting cute manicures and all that. So when my nail gets torn in two because I tried to open a bottle of shampoo with my wet, slippery hands - as hands often get when in the shower and all - I'm SOL, if you get my drift. And mothers have few precious minutes to wash themselves everyday, so wrestling with a shampoo bottle is a waste of time. And a waste of time makes for unhappy mommies. And unhappy mommies don't make repeat customers. Are you following?
One more point about packaging: would it kill you guys to come up with bottles that don't collect so much water while in the shower? Your Dove Cream Body Wash (especially the cherry almond. Yummy. It smells like one of my favorite childhood candies - Cherry Wacky Taffy. I have to remind myself it's not a sweet and to not lick it straight from the bottle.) collects so much water under the cap that whenever I remove the bottles from the shower to clean it - as mothers do, since we have a hard time pawning that chore onto our husbands - the water spills out of the cap and onto my shirt. I hate that. Again, happy mommies make better consumers. Just a heads up.
Still trying to pawn the chore of cleaning the bathroom off onto my husband. It's obviously not working.
Wetness, courtesty of Dove. Shirt, courtesty of Fadiddle. Boobs, all mine.
Women, specifically mothers, are label readers. We like to know what's going on with the products we buy for our families. And mothers are pissed off at the large companies who are responsible for the bulk of health and beauty products on the market not being straight with us and for possibly selling us unsafe washes, lotions and shampoos and we're not afraid to tell others about it. You might want to consider that too in the not-too-distant future as well. I hope you get that not too subtle hint.
Respectfully and simply,
A customer with a blog who is not afraid to use it.